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About Newberry Dog Training Co.
Dog training that drags
reality into the room.
We tell you the truth about your dog, build a plan around what we see, and walk you through the work until your life feels stable, not chaotic.
The gap nobody talks about
Most dog training lives in two extremes. Either the dog is treated like glass and never challenged, or it is hammered until it shuts down. Both fail when it counts. What is missing is honest assessment, thoughtful challenge, clear communication, and a plan that survives contact with your actual life.
How we approach training
Truth over comfort
I will tell you what is actually going on with your dog and with your handling, even when it is not what you want to hear. I say it with respect, but I say it. That honesty is the only thing that moves the needle.
Proofing everywhere
We train for front doors, kids, visitors, parking lots, vets, and walks that are not predictable. If it only works in my yard or in a perfect session, I do not call that trained.
Owner first, not owner last
Your dog can make huge progress, but if you do not change with them, it falls apart. I train you as much as I train the dog so you know how to handle distractions, setbacks, and the moments that used to spiral.
Systems, not vibes
Every program is built from the ground up for the dog in front of me. I study what works, test it, adjust when the results tell me to, and throw it out when they do not. You will always know what we are working on, why it matters, and what the next step looks like.
Is this for you?
Honest talk about who we work with best.
This is for you if:
- You are ready to hear the truth about what your dog needs and what you need to change
- You want a clear plan built for your dog, not a collection of random tips
- You can commit to doing the work, even when it feels hard
- You value long-term stability over short-term comfort
- You are willing to be coached, not just handed a script
This is not for you if:
- You want quick fixes or reassurance without follow-through
- You are not open to feedback about your own handling
- You expect the dog to change while your habits stay the same
- You need guarantees or perfect timelines
- You are looking for the easiest option, not the right one
What I actually do differently
I am Shane, the trainer behind Newberry Dog Training Co. I built this because I kept watching the same thing happen: good people with good dogs, stuck in a cycle of tips that never quite translated to the front door, the vet parking lot, or the walk around the block.
I do not train by formula. Every dog that comes through gets a plan designed around what I see in front of me, not what worked on the last one. When something is not working, I change it. When something I believed turns out to be wrong, I let it go. The dog and the results always have the final say.
What I offer is not complicated: clear communication, honest expectations, and the kind of follow-through that does not disappear after the program ends. I want your dog to be the dog you imagined when you first brought them home. And I want you to feel like you can breathe again.
Based in Newberry, Florida.
Serving Gainesville, Jonesville, Tioga, and the surrounding area. See our full service area →
No pressure to commit on the spot. We talk honestly about where you are, what it will take, and whether I am the right fit.
What you can expect
Every dog is different, but clients who follow through consistently report:
Calmer energy in the home and on walks
Reliable responses to basic commands when it counts
Behavior change in reactivity, fear, aggression, and the patterns that fuel them
Clear communication between dog and owner, not guesswork
I will not guarantee perfection. I will guarantee honesty, a clear plan, and committed support for as long as you need it.
How we work: the five-step process
1
We get honest
We start by stripping away the story about your dog and looking at the behavior. What is actually happening, where things break down, and what your lifestyle can realistically support. No judgment, just a clear read of the situation.
2
We match you to the right program
Then we design a program that fits your reality. That might be Private Lessons for hands-on owner coaching, Day Training for dogs that need reps during the week, Board & Train for intensive foundational work, or Group Classes for distraction proofing and socialization.
3
We build the foundation
We teach core skills in a controlled environment first. Clear markers, thoughtful expectations, and repeatable routines. The dog learns what yes and no mean. You learn how to communicate without yelling, bribing, or hoping.
4
We proof it everywhere
Training only works if it survives the world outside your living room. We take those skills to parking lots, front doors, around kids, near other dogs, and into the chaos you actually face. I coach you through the messy middle.
5
We hand you the reins
By the end, you know what to do when I am not there. You have a system, not a script. And you have lifetime support for refreshers, questions, and next steps.
How I ended up here
Years of watching what actually works, throwing out what does not, and building a service around the gap I kept seeing.
When "good advice" stopped making sense
My entry into dog training was not cute. It was watching owners drowning in behavior issues while getting shallow, feel-good tips that did nothing for the dog in front of them. That disconnect stuck with me. I did not want opinions. I wanted answers that actually held up when life got complicated.
Investing in the craft, not the shortcuts
I enrolled in Highland Canine Training's 6-Month Master Dog Trainer Program, nearly a thousand hours of hands-on work across obedience, behavior analysis, detection, service dogs, search and rescue, and more. Long days, high standards, and no room for guessing. That foundation shaped how I think about every dog I work with.
Training and credentials
Someone who takes the craft seriously, keeps learning, and tests everything against measurable outcomes.
960+
Hours of Professional Training
35+
Assessed Practicals
Lifetime
Support Included
Master Dog Trainer — Highland Canine Training
- 960 hours of intensive, full-time professional training — the most comprehensive program in the industry
- 35+ assessed practicals across obedience, behavior modification, detection, service dogs, search and rescue, and more
- Hands-on work with hundreds of dogs across every breed, size, and temperament
- One of few programs in the country that covers pet, police K9, service dog, and SAR disciplines under one curriculum
How I keep sharpening the edge
- Ongoing study of behavior, learning theory, and modern training methods
- Constant testing of protocols against live cases, not theory alone
- Refining systems so clients get cleaner communication and fewer surprises
- Willingness to change my approach when the dog and the results say I should
The person behind the training
You are trusting me with your dog and with your peace of mind. That is not something I take lightly, ever.
I am naturally detail-focused and a little obsessive, which works out well in this line of work. I like systems, clear expectations, and doing things correctly instead of fast. I care deeply about dogs, but I care just as much about whether their owners can finally enjoy the life they pictured when they first brought that dog home.
When I am not working dogs, I am usually doing something that loops back to it anyway: studying, writing, or building better systems for clients. My own dog Blue is the reason I got into this in the first place, and she still keeps me honest every day. I am not here to play a character online. I am here to help you and your dog get unstuck.
Let's figure out what your dog actually needs.
The evaluation is free, and you walk away with clarity whether we work together or not. If I can help, I will tell you exactly how. If I cannot, I will tell you that too.
No pressure to commit on the spot. We talk honestly about where you are, what it will take, and whether I am the right fit.
Just have a question?